Lifeseeds: Biological age estimation under 30 seconds
Cosnova: 90% consumer satisfaction and double-digit conversion rates with Shade Finder
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Client:
cosnova
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Technology:
Shade Finder
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Use case:
Virtual foundation shade finder
When one of Europe’s leading beauty companies wanted to improve online shade selection and build stronger consumer confidence, they turned to Arbelle, Visage Technologies’ beauty tech brand.
The result: a highly inclusive, AI-powered Shade Finder that helped shoppers find the right foundation match while delivering measurable commercial impact.
Key results
- 90% consumer satisfaction
- 20% increase in add-to-cart rate
- 45,000+ consumer sessions analyzed
- Valuable insights to support future product decisions
Who is cosnova?
Cosnova is one of Europe’s leading beauty companies and the business behind globally recognized cosmetics brands essence and Catrice. With products sold in more than 90 countries, the company is known for making trend-driven beauty accessible, inclusive, and affordable at scale.
The challenge
Cosnova serves millions of consumers across global markets. With a wide foundation offering and diverse customer base, they needed more than a basic shade quiz.
They wanted a digital experience that could:
- Help consumers shop with confidence online
- Work fairly across a broad range of skin tones
- Reflect their commitment to inclusivity and accessibility
- Generate useful data for smarter assortment planning
The solution
Arbelle’s Shade Finder was customized to fit cosnova’s brand and market needs.
Using advanced face AI and real consumer training panels, the tool provides accurate foundation recommendations and virtual try-on guidance designed to replicate the reassurance of in-store shopping.
It also gives business teams insight into how consumers interact with shades across markets, helping reduce guesswork in product strategy.
“We needed a partner who understood our consumer-centric mission when it comes to technology.
– Stephanie Anttonen, Senior Innovation Hub Manager
Arbelle’s Shade Finder gave us the accuracy and inclusivity we were looking for, while being flexible enough
to adapt to our brand and markets, and truly be custom-tailored to our needs.”
The results
Since launch, cosnova has seen strong consumer adoption and measurable conversion improvements. More importantly, the tool strengthened trust by helping shoppers make more confident purchase decisions.
- 90% consumer satisfaction, showing strong trust and usability
- 20% increase in add-to-cart rate, helping turn product interest into purchase intent
- 45,000+ consumer sessions analyzed, generating valuable insight into shade preferences and market behavior
For fast-growing beauty brands, personalization works best when it creates real utility, not novelty. This project is a strong example of technology improving both customer experience and business performance.
Read the full customer story
► Explore the complete cosnova success story and find out more about our partnership here:
cosnova x Arbelle.
Get started with Shade Finder
Contact us today to get started with Shade Finder or activate your free trial.
