Monitor eye movements to pinpoint what draws (and holds) peoples’ attention and what doesn’t.
Understand what emotionally touches and engages your customers with reliable, real-time emotion data.
Find out how different genders and age groups react to specific content and communicate more efficiently.
Successful marketing is based on emotions. By understanding what emotionally engages your brand’s target audience, you can learn how to create better, more relevant content and optimize your advertising spend. For example, emotion recognition lets you pinpoint how your ads make people feel, learn how customers navigate your website, carry our A/B testing, and more.
Human attention is limited and getting harder to capture. Eye tracking lets you analyze what people tend to look at, when, and for how long. This allows you to better understand their thinking and decision-making processes in order to pinpoint the ad formats, layouts, content etc., that are most likely to be successful.
Our technology is easy to integrate into your existing application, allowing you to build the exact functionalities you need to carry out reliable market research. You can also rely on us for custom development – our experienced team will deliver a ready-made solution fully customized for your needs.
eye square: Human experience research powered by AI
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