Smart mirrors take over the market by storm

• 22 Jun, 2020
• by Visage Technologies

The global smart mirror market was valued at $1,750.0 million in 2017, while Europe was the highest contributor to the global market the same year. The smart mirror market is projected to reach $4,118.7 million by 2025, registering a CAGR of 11.5% from 2018 to 2025.

What is a smart mirror? 

A smart mirror is a two-way mirror with cameras, electronic displays and different sensors behind the glass. Most smart mirrors on the market today act as an extension of a smartphone, allowing users to browse social media feeds and view information such as the weather, the news or a daily calendar. In essence, it is a smart mirror is an advanced mirror equipped with state-of-the-art technologies combined to bring the user the that future feel.

Smart mirrors are used in various industries such as retail, fashion, cosmetics, healthcare, automotive and others. Their functions highly differ based on their usage type, end user profile and location. Smart mirrors can in all shapes and sizes, with multiple added functionalities, like lightning, weather forecast, health reports, virtual makeup etc.

Who’s using smart mirrors?

Well, basically, everyone, or everyone will in the future, if we are to trust the market predictions. Smart mirrors have many benefits; they fit in perfectly with IoT trends, provide valuable data to their users, and most importantly, they make our lives easier. For instance, in the residential sector, a smart mirror can be used for recognizing people, learning and catering to their daily habits and needs, making it an essential part of a smart home.

In the retail and beauty industry, smart mirrors are used for realistic, real-time virtual try-on of various products such as make-up, jewelry, glasses and eyewear, and more. Virtual try-ons help customers find the perfect products without the hassle of actually trying them on or the need to interact with the staff. Smart mirrors are also quickly making their way into hair salons, fashion shops, etc. Another example are skin analysis solutions that can track and diagnose different skin conditions via camera, recommend appropriate products and enable you to share product reviews with your friends.

Video: Smart mirrors for hair salons by piiq Digital (read case study)

Smart mirrors can also be used for entertainment purposes. For example, actiMirror created a fun experience for children visiting shopping centers with their parents. They wanted to implement creative face masks kids could try out. In just a few clicks, kids could turn themselves into various characters, such as a wolf or a pirate.

Furthermore, in the automotive sector, smart mirrors are used as side view and rear view mirrors for enhanced safety purposes and driving aid.

Whatever the industry, smart mirrors are here to improve our lives – from retail and automotive to entertainment and smart homes. They can help us explore new products, have fun, stay safe, and much more.

Smart mirrors in the headlines

This year, on January 2, Amazon was granted a patent for a smart mirror that will enable buyers to try on clothes in the comfort of their home and then order online. Multiple retail chains and solution providers are testing different ways to engage their customers by providing more enjoyable and seamless shopping experience in the digital age. Users are encouraged to share images with their friends via social media, receive feedback on their outfits, applied makeup or accessories and ultimately complete the purchase without diving in the cramped changing rooms or using makeup testers. Many cosmetics retailers are cutting back on product costs by using virtual makeup display stands and smart mirrors so users can try a variety of products without using testers.

Face tracking and analysis technology is an integral part of user-centric smart mirrors. By tracking users’ faces, the mirror can provide a truly personalized experience for each person in front of it. If you’d like to try out our face tracking technology, get in touch with us and request your free evaluation license.