5 best virtual makeup try-on solutions in 2023 and how to choose the right one for your brand

The beauty industry is constantly evolving, and virtual makeup try-on solutions have become a must-have for any brand looking to offer personalized and engaging shopping experiences and attract new customers. 

However, with so many virtual makeup try-on solutions available in the market, it can be a bit overwhelming and difficult to know which one to choose. 

So, in this article, we’ll discuss the best virtual makeup try-on providers in 2023 and provide some tips on how to choose the right one for your brand. Make sure to read on!

What is beauty AR?

Beauty AR, or beauty augmented reality, is a technology that uses artificial intelligence and computer vision to apply makeup virtually to a user’s face. This technology allows users to try on different beauty products in real time, giving them an accurate representation of how the makeup will look on their faces.

Beauty AR can also provide personalized recommendations based on a user’s facial features, skin tone, preferences, age, gender, and more. This beauty technology has become increasingly popular in recent years as consumers look for ways to make informed purchasing decisions without having to visit a physical store.

Where and how can you implement beauty AR for your beauty brand?

Beauty AR and virtual try-ons can be implemented on your brand’s website, social media channels, mobile applications, and even in physical stores in the form of smart mirrors. 

But first, you must choose the best virtual makeup try-on provider for your needs. And together, you will then work to integrate the technology into your desired platforms and solutions.

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By providing a virtual try-on experience, you can give customers a more accurate representation of their favorite products and help them to make more informed purchasing decisions.

And when it comes to your brand, this will help you not only to increase engagement with your customers and improve customer satisfaction but also to drive sales.

Best virtual makeup try-on solutions – an overview

1. Visage Technologies

Visage Technologies has been developing top-notch proprietary technology for over 20 years within our own in-house research and development center. We’re a leading provider of cutting-edge computer vision technology, which includes a virtual makeup try-on solution – makeup|SDK. This SDK is a powerful solution for beauty brands looking to enhance their digital presence and offer customers an immersive virtual makeup try-on experience.

makeup|SDK uses advanced facial tracking technology to apply makeup products in real-time and high-quality rendering, allowing for a highly realistic makeup application

And what contributes to this distinct realism of our makeup|SDK, and where it really stands out are three main aspects:

Colors and finishes 

Our makeup|SDK accurately matches the real shades of SKUs, which ensures that the virtual makeup application looks as close to the real product application as possible. This level of color accuracy allows beauty brands to showcase their products in a highly realistic and authentic way. And that, in turn, helps customers make more informed purchase decisions.

For example, showcasing your red lipstick seems simple enough. But it’s not, because there are so many different shades of red. This is where we jump in and allow you to choose the exact shade, showcase any unique features the lipstick has (such as matte, glossy, etc.), and even incorporate the different application styles, such as ombre, petal, full lips, and similar.


Our makeup|SDK takes into account how different lighting conditions affect color rendering and mimics those conditions in the virtual try-on experience. This means that customers can see how the makeup looks in various lighting scenarios, which can be a game-changer for their purchasing decisions.


The accuracy of the AR makeup positioning is critical for a realistic virtual makeup try-on experience. That’s why our makeup|SDK has top-notch facial tracking technology that tracks facial points in real time and minimizes jitter. This level of accuracy ensures that the virtual makeup looks as if it’s been applied in real life, which leads to a more engaging and satisfying customer experience.

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In addition, our SDK includes a range of beauty AR features. These include foundation, highlighter, concealer, blush, eye shadow, eyeliner, mascara, eyebrow, lipstick, lip gloss, and lip liner. There are also a number of unique finishes, such as shimmer, glitter, glossy, matte, metallic, and satin. They provide an additional layer of customization to achieve a more realistic look and feel within the virtual representations of your products, helping to emphasize some of their distinct real-world features. 

With it, your customers can apply multiple makeup products simultaneously and create stunning makeup looks for themselves.

And you can integrate our makeup|SDK into a wide range of platforms, including web (HTML5) and mobile (Android, iOS). This means you can create the optimal experience for your customers no matter where they are and what platforms or devices they use. 

Moreover, we provide brands with extensive development services, configuring and even customizing the technology for your specific needs. This way, you can enjoy complete flexibility and get the perfect, tailor-made solution.

2. ModiFace

ModiFace is another popular virtual makeup try-on provider that offers a suite of AR-powered beauty solutions. It was acquired by L’Oréal as a startup and is now the creator of virtual makeover apps for L’Oréal’s subsidiary brands. It also offers a range of makeup features, including products for lips, eyes, cheeks, face, and brows.

3. Banuba

Banuba’s virtual makeup try-on is called TINT. It is another solution that uses augmented reality to present makeup products virtually. In addition to makeup, they also provide face filters and 3D mask solutions.

4. Perfect Corp.

Perfect Corp. has a virtual makeup try-on solution called YouCam Makeup. It offers a wide library of makeup products and styles, as well as finishes and textures. In addition to that, they also provide hair color and jewelry try-ons.

5. Revieve

With Revieve’s virtual try-on platform, you can also try on various products, shades, and textures. It contains products such as lipsticks, eyeshadows, blushes, and allows users to create and experiment with different styles of makeup.

How to choose the best virtual makeup try-on solution for your brand

Now that you’ve seen some of the best virtual makeup try-ons, you’re probably wondering which one’s the best for you. How to choose the right one?

Well, when choosing a virtual makeup try-on provider, there are several important factors to consider:

  • Accuracy: The accuracy of the virtual try-on technology is crucial for providing a realistic and satisfying experience for users. Look for a provider that uses advanced computer vision and artificial intelligence algorithms to provide accurate results. Our makeup|SDK, for example, is integrated with FaceTrack – extremely fast and precise face-tracking technology. It detects and tracks facial points in real time and pinpoints facial areas needed to display specific makeup products properly.
  • Range of products/features: Choose a provider that offers a wide range of feature customization and shades that are as realistic as possible. This will provide users with a greater variety of options to try on. Visage Technologies’ makeup|SDK, for example, includes a wide range of AR beauty features (foundation, highlighter, concealer, blush, eye shadow, eyeliner, mascara, eyebrow, lipstick, lip gloss, and lip liner), as well as unique finishes, such as glossy, matte, metallic, satin, shimmer, glitter, etc.

  • Customizable solutions: Look for a provider that offers customizable solutions for brands, allowing you to integrate the technology into your website or mobile app, and on the platform of your choice – iOS, Android, or HTML5.
custom development
  • User experience: Consider the user experience when choosing a virtual makeup try-on provider. Look for a provider that offers a user-friendly interface and a seamless experience for users. Just take a look at our makeup demo to see how easy, useful, and convenient it would be to have it within your own webshop or app.

  • Support: Determine whether the software provider extends customer support to ensure timely assistance or prompt resolution of any technical difficulties that may arise with their product. At Visage Technologies, you can count on a completely customer-centric approach. We are here to help you with anything you need regarding the product and its integration.

Get your best virtual makeup try-on today

In the sea of options, the best choice will ultimately fall on the provider that can meet your business needs and goals. And this is where our makeup|SDK stands out. 

With it, you can count on top quality, customized solutions that will fit you to a T, complete reliability – serving you on any platform or device of your choice, and a customer experience unlike any other – as true to life as possible!

So, get in touch with us, explore our makeup demo, and let us help you take your business to the next level!

Get started with makeup|SDK

Contact us today and we’ll help you create the optimal virtual makeup experience for your app, website, or smart mirror.